Fascination 127
Fascination 127 needed a professional music brand presence: a fast website built for publishing tracks, a clean workflow for adding new releases, and consistent visuals across platforms. Phase 1 delivered a complete launch foundation—custom WordPress development, SoundCloud organization, and graphic design assets—so new music can be released consistently and professionally.
This project serves as both a live music platform and a scalable release framework for ongoing creative output.
Project Overview
- Client: Fascination 127
- Role: Web Design & Development • Music Platform Setup • Graphic Design
- Platform: Custom WordPress (Music Publishing System) + SoundCloud Stack Highlights: Custom CPTs, ACF, deferred embeds, performance optimization
- Status: Phase 1 Complete
What I Delivered — Phase 1
- Custom WordPress website tailored for music releases
- Tracks custom post type for structured publishing
- Optimized embed system for fast browsing and playback
- SoundCloud setup + organization + uploads and updates
- Graphic design: banners, cover art, and supporting visuals
- Domain email setup + configuration for reliable delivery
- Custom deferred media embed system optimized for performance-heavy music pages
Results
- Central hub for listening, discovery, and promotion
- Scalable release infrastructure allowing new tracks, albums, and media to publish without layout or performance regression
- Consistent branding across web + streaming presence
- Foundation built for long-term growth and ongoing releases
- Optimized loading behavior for media-heavy pages through deferred embeds and lazy playback
Phase 2 — Planned Enhancements
- Music distribution beyond SoundCloud to additional platforms
- AI-generated music videos for select tracks and releases
- Social media content creation + distribution strategy
Ongoing Services
- Publish new tracks to the website and streaming platforms
- Website maintenance, performance updates, and enhancements
- New visual assets as releases drop
Focus: Fast music discovery, structured publishing, and consistent branding across platforms.
Phase 1 established a scalable release system—so future tracks can launch quickly without reinventing the process.