Sierra Fence
I served as the Lead WordPress Developer on the Sierra Fence website project for Austin Web & Design. The project involved translating a fully designed mockup into a fast, scalable WordPress build while maintaining strict adherence to the agency’s established design system and development standards.
My role focused on technical execution, performance optimization, and launch readiness — ensuring the final site matched the approved design, loaded quickly, and was easy for the client to manage post-launch.
Project Overview
- Client: Sierra Fence
- Agency: Austin Web & Design
- Role: Lead WordPress Developer (Austin Web & Design)
- Platform: WordPress
- Status: Complete
What I Delivered
- Custom WordPress theme development based on agency-provided design mockups
- Global styles implementation including typography, color palette, and spacing systems
- Header, footer, and homepage development using the approved design system
- Custom post types and dynamic content structures as required by the design
- Reusable custom blocks and sliders to match the design language
- Internal page build-out using client-provided content and established layout patterns
- Performance optimization for speed, Core Web Vitals, and real-world usage
- On-page SEO implementation including titles, meta descriptions, and image alt text
- Redirect mapping and execution for redesign launch (where applicable)
- Site migration, hosting configuration, and production launch
- Live Zoom training session to onboard the client and demonstrate site management
Results
- A fully custom WordPress website that matched the approved design with pixel-level accuracy
- Improved site performance through optimized assets and clean frontend output
- A scalable content system allowing the client to easily manage and expand the site
- A smooth launch process with minimal downtime and no SEO regressions
- A client-ready website supported by documentation and live training
Ongoing Services
- Technical support and development assistance through Austin Web & Design
- Future feature enhancements and performance improvements as needed
- Continued collaboration on client updates and expansions
Focus: Clean code execution, performance-focused WordPress development, and agency-level delivery standards.
This project reflects my role as a lead developer supporting agency-driven design workflows — translating approved designs into fast, maintainable WordPress builds ready for real-world use.